Business support resources, news & events for Blackburn with Darwen enterprises.

Blackburn Business Net provides information about business support resources and local events for businesses in and around Blackburn with Darwen. It is maintained and supported by the Digital Development Unit, a dedicated business support agency funded by Blackburn with Darwen Borough Council.

Events

Thursday 21 August
How to organise an integrated marketing campaign

FULLY BOOKED

This free event will help you to understand the elements and media mix used in an online marketing campaign, be it for short “special offers” or a long term awareness programme.

Specifically this event will cover:-

• Planning a campaign, selecting media for the target audience and best call to action
• How to budget for a campaign and how it can be affordable
• The difference between ‘spam’ and legitimate e-mail campaigns
• Understanding campaign metrics, use of landing pages and campaign codes to monitor success
• Managing the responses and measuring Return On Investment

You will come away with a more informed outlook on brand monitoring, and the techniques used in creating an efficient and effective marketing campaign.